The first way to send bulk emails from Outlook is by using the integrated tool.įirst, you’ll need to create mail merge document, which can be done with a CSV file in Excel. How to Use Outlook’s Built-In Mass Email Tool Next, let’s look at how you can start sending bulk emails directly from Outlook. Outlook’s mail merge software is effective for basic personalization such as for the greeting line, but if you’re trying to stand out in a cold prospect’s inbox, it’s not the best solution. When you’re sending emails – especially for sales reasons – you need to use in-depth personalization to stand out. Personalization required: This is a key part. Or other small personalization tasks, such as a form letters personalized by recipients first name. One situation where it would make sense would be to send a one-off email to your team that requires some personalization. Reason for sending your bulk emails: You shouldn’t be using the built-in Outlook mass emailing tool to reach out to cold sales prospects. However, if you regularly send personalized mass emails to large email lists, you’re going to need a standalone email sequence tool that can help improve deliverability – if not, it won't be long before Outlook flags your account for sending too many emails and you start landing in the spam folder. Sending volume: How many emails do you need to send? If it’s a one-off occasion where you need to send 10-50 emails, then Outlook’s built-in mail merge feature may be enough. Considerations Before Sending Your Mass Emails from Outlookīefore sending mass emails from Outlook, consider these things: That means the bulk email feature included in Outlook has limitations. However, the majority of Outlook users rely on it for one-to-one, intra-team communication or conversations with their sales prospects and customers. If you have to write your emails out individually, there’s a non-zero chance that you make an error in a couple of them, which is going to reflect badly on your company. If you need to send 100 emails, writing them out one by one is going to take hours, potentially even multiple days if each one requires personalization.Īs well as that, it’s going to reduce the chances of making errors. There are a few good reasons to send an Outlook mass email to your customers, prospects, or audience.įirstly, it’s time-saving. Sending Mass Email from Outlook: A Primer The Better Way to Send Mass Email in Outlook What’s Missing from Outlook’s Mass Email Tool Sending Mass Email from Outlook: A PrimerĬonsiderations Before Sending Your Mass Emails from Outlook In this guide, I’ll walk you through both methods and show you the best way to automate sending bulk emails from your Outlook inbox. The second is with an outreach tool that’s designed to help you send personalized emails at scale and is best for anyone reaching out to sales prospects. The first is completely free and built into Microsoft Outlook. There are two main ways to send mass emails in Outlook.
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